Category Archives: Digital Marketing

What is Guest Blogging? Why is it Important in SEO?

What is Guest Blogging?

Guest blogging is also known as guest posting. It is the practice of contributing a post to another person’s blog in order to build links, authority, exposure, and relationships. SEO Guest blogging gives a strong chance to secure a link back from another website and links are a primary ranking factor in Google, in addition to the other marketing considerations. It helps you initiate authority among viewers and establishes a connection with the blogger hosting your post, taps into their audience for additional exposure.

How Do I Get Started With Guest Blogging?

Before we begin, your main task is to decide what your aim for guest blogging is. It helps to  determine the right kind of blogs to submit guest posts to. There are mainly three main goals for guest blogging.

-A well-known name in the industry and positioning yourself as an authority.

-Getting exposure (traffic) back to your website.

-Building backlinks to your website.

By putting high-quality content on the top blogs, you can do all three of these things. If you are trying to achieve either 1 or 2, then you will find blogs that have an engaged audience and are good sized. If you are just trying to accomplish the last one then you need such kinds of blogs that have strong root domain authority. This will all help you in determining which blogs will be the best for you by putting guest posts.

How Does Guest Blogging Impact SEO?

Backlinks

Backlinks are one of the main ranking factors in SEO. The main impact guest blogging will have on your site’s SEO is through your site’s link profile. As you put up new sites, you should assure new links on new websites (where you give your post).

There are a few characteristics of how Google gauges a link. This includes the placement of the link on the page, the domain and page the link is on, and the anchor text. In this section, You can use the links you get from guest blogging to improve your SEO strategy.

Link Placement

Ideally, your link will be placed to the surrounding context,  the body of the article and supporting the article. Guest posts have a biographical paragraph that speaks about  your company and background

What Does High-Quality Guest Blogging Look Like?

The typical goals for a guest blogging strategy align with certain benefits. They include:

-Positioning yourself as an expert so you get speaking engagements and can be cited more often.

-Increasing your social media audience or email subscriber numbers

-Driving traffic to your site in general or (to a specific landing page ) to get more sales and leads

-Building awareness of your services, brand, and products

-Improving SEO by attracting inbound links

Final Verdict

It is essential to have a goal in mind to ensure the resource people see when they arrive delivers what you promise and can frame your bio appropriately. Guest Blogging is one of the best ways to build trust with the new clients you’re attracting.

How to promote your coaching institute on internet for free?

Internet has become our life’s important element. Most of our time is spent browsing search engines okand finding answers to our questions. With this level of internet penetration it has become important for all businesses to have an online presence. Along with an online presence it is also important to promote your website on different platforms. It is not always important to spend money on paid ads and fulfill your goals. A bit of research work and right strategies can also promote your coaching institute and bring a lot of relevant traffic to your website.

Let us explore some effective methods to promote coaching institute on Internet for free

  1. Business Listing

The first and foremost important thing after you setup a website is to list your coaching website on the biggest search engines business Listing. Your business should be listed on Google, Yahoo and bing. This will help the local people to find your coaching and reach out easily. Business listing on these search engine giant’s are completely free.

2. Social Media Promotion

Social media is an important tool to promote your business for free. It is the most effective method to get a lot of followers and relevant traffic to your account and website. Create accounts on all the major social media channels and keep on posting. Interact with the followers and make sure to answer their questions as soon as possible.

3. Optimize Your Website For Search Engine

Search engine optimization needs no money and still can rank your coaching website on the first page. Ranking on first page can bring a lot of relevant traffic and potential visitors. It’s very beneficial and costs nothing. You can hire a company for the search engine optimization. The result you get from SEO is amazing and the money you spend on the SEO company is nothing she. Compared to the result.

4. Question and Answer Forums

Try to have your presence on all the Q and A forums. When people are stuck the type questions on search engine query. This is a good strategy to connect with potential audience. Answer relevant questions to your business and help your audience get the right solution. This also gives a positive branding to your coaching.

5. Take Part In Events and Meetups

Events and meetups can also help in bringing a lot of good and relevant audience to your coaching for free. People attending these meetups and events just come to meet new people and share thoughts and views. These are the potential audience who can turn into your students. Not only students but you may also meet some people who can help you in marketing your coaching website in different ways.

There are several ways to promote your business for free and get a lot of students leads. All you have to do is to share relevant information which is beneficial for the readers and visitors. Also, think out of the box on how to promote your coaching website for free. The strategies can be offline and online both. The right strategy will definitely bring right leads.you just have to be patient and keep on working on your strategies continuously. Do keep a track record of the results and modify the strategies. 

3 Important Reasons For Businesses to Invest More In Digital Marketing

Technology is evolving rapidly and getting advanced. We can see the changes around us and compare the technology we are using today to the technology we used yesterday. If we consider basics around us like mobile phones and the internet , we will find that the advancement has affected it greatly. Today our life has become easier and we have the answers to almost all the questions handy via world wide web and smartphones. 

With such speed in technology advancement it has become necessary for every business to go online. No industry is not an exception to this and must invest in digital marketing to gain profits and grow.

Let us find out why it is necessary for brands to Invest more on digital marketing

1.Easy To Target Relevant Audience

Online promotion and marketing gives you an opportunity to Target precise audience that are relevant to your business. Say, for example, you are an educational institute, digital marketing gives you an opportunity to Target potential students who have high chances of joining your institute. This ends cold calling and expenses of cold calling. This also increases the chances of getting relevant students for your institution and saves your time. 

2. Easy To Measure Results

When you market your education institute online you have the privilege of measuring results. You can change your strategies according to the results. If you are not getting good response from the strategy you have applied on your digital marketing campaign you are able to change it depending on the data you get. For example, you ran a campaign where you are targeting audiences of all age group who wants their kids to join this play school. But at the end of the week you analyses and found that some of the audiences are not interacting with your website because they don’t have kids who are ready to join your play school. Then you can change your strategy and Target a certain age group with probably age of 4 yrs to 5 yrs. This way you could save a lot of money and time.

3. You Get Opportunity To Engage

When you are present on the internet you have access to engage with your audiences without going anywhere. By just sitting in your office you can interact with a lot of potential audience. Interacting with your audience helps you understand them better. With good understanding of your audience you can create a personalized strategy for a potential student. This increases the chance of converting a potential audience. Also, when you interact with your clients you create a trust between you and them.

These are some important points explaining why you should invest in digital marketing. Hope this helps in understanding the importance of marketing and deciding how to move forward with a strategy. 

Reporting in Google Ads Improved – By Conversion time Column Added

Google Ads always come up with some new addition and improvement. This time it has added by conversion time reporting.

Earlier, conversion was reported by the date on which the ad was clicked.

This new report column will now give more detail on the conversion.

As per Google,

Starting today, you can report conversions and conversion values at the time they happened with new “by conversion time” columns. This means that if your ad was clicked on last week and that traffic converted this week, the new “Conversions (by conv. time)” column will now show a conversion for this week.”

Following are the columns available in the new report

  • Conversion ( By conversion time)
  • Conversion Value (By Conversion Time)
  • Value/Conversion (By Conversion Time)
  • All conversion (By conversion time)
  • All conversion Value (By Conversion time)
  • Value/all conversion (By conversion time)

This new stat will help the businesses to understand their conversion in a better way.

For more information click here

Tips to make your video lecture viral on Youtube

People love watching video and it is a good mode of communication for those who don’t want to read. Creating a video lecture helps you to gain a good number of potential audience. Videos are also helpful in making the students understand the subject better.

Let us explore some strategies to make your video lecture viral on YouTube

1. Clear and crisp content

When you are creating a video lecture for students make sure you pick small topics. Make video with clear audio quality and good picture quality. The content should be easily understood by the students watching the video. 

It is always good to start with a little background information about the topics and then explaining the main topic. 

A quality content video will certainly get a good amount of audience and help in making your video lecture viral.

Photo by Pixabay on Pexels.com

2. Interact in the comments

Interacting with your audience in the comment section is a great way to solve the queries of your video followers. This also helps in converting your viewers to your followers. Once you start getting followers your videos also starts getting good audience.

Photo by Cristian Dina on Pexels.com

3.  Share your video lecture

Once you have created your YouTube lecture it is important to share it on different platforms to get some views. The initial viewers help in getting more viewers. But the important thing that you should keep in mind here is to share your video lecture to a relevant chunk of audience. If you share your lecture to non relevant audience then your video may get a lot of bounce rate and lead to lower ranking on YouTube stream.

Photo by cottonbro on Pexels.com

4. Work Together with another YouTubers

When you work along with other YouTubers with good number of followers and viewers then you also get good followers. Ensure your content is good and ask other relevant YouTubers to help you in promoting your content. This will certainly help you in getting good and relevant followers.

Photo by fauxels on Pexels.com

5.  Post your video at proper time

Time plays an important role in getting good and relevant audience. After creating video lectures ensure to post it on relevant time. A student gets free in the evening and browses the video. So whenever you post your videos in the evening there are good chances of getting good views and getting the video viral.

Photo by Moose Photos on Pexels.com

The above mentioned tips will certainly help you in getting good and relevant audience on your video lecture. There are several other ways to promote your videos. But before promoting your video make sure your video has good content and is informative. The students should get all the answers related to the topic in your video. Your video should not be too lengthy and boring neither too short and lack information. Keeping some important things in mind you can certainly get good and relevant audience that have the potential to make your videos viral.

How Analytics Help In Improving Educational Industry

A country’s growth depends on the quality of education in that country. Today the educational industry has become quite challenging because of the evolution of schools, institutes, online courses etc. 

How can analytics help?
Analytics can play a very important role when it comes to education industry. One can make an informed decision based on the data provided by analytics.


You can understand the what if scenarios, budgets, forecasts and plan accordingly. 

With the help of analytics you can fetch a report tracking student’s behavior. This will help you understand the type of course students are interested in. For example, you get a data with thousands of information of school students studying different streams. Analysing those data you will be able to understand which strategies you have to apply on which kind of student. 

How analyzing the trend helps

  • Analyze the trend to keep yourself updated with the changes
  • It will help you to understand how to stay competitive
  • You can easily measure the expenditure of your campaign
  • You can manage fundraiser and alumni relationship
  • Link student’s data with administrative data to seek better insights

Analytics not only helps the institutes but also to the students. With data analytics a student can easily predict the future of a particular program.

Here are some ways which will help educational institutions build efficient infrastructure

  • Personalize the learning

Analytics can help you in personalizing the learning process for students in a class. It will help you find a balance between the fastest and the alowesty learner. 

  • Increase classroom engagement

Analyze the trend of students responding to the topics and this helps teacher find which student likes which topic and interact more. This will help in assigning the assignments according to the student interest.

  • Find the pain points

When a teacher finds the pain point half of the teaching work is done. Analytics helps in finding the pain points of the class depending on previous data. Once a teacher recognizes it, she is able to provide better solutions and techniques to teach that particular topic.

  • Keep the parents informed

Unlike before today a teacher can inform their kids behavior more accurately. Earlier it was the teacher who used to analyze and depending on her understanding she communicated the behavior of students to their parents.but today with analytics a teacher can inform the parents more accurately.

  • Fuel the text books Accord to students

Earlier assessments were the only way to test a student’s learning. But today teachers can provide smart textbooks which works according to the learner’s pace. This helps the student learn well and do not miss any topic. The smartbook also analyzes the behavior of students and give a detailed data.

These were some perks of analytics in educational institutions. What do you think as a teacher analytics help in? Share your views and help us to grow our list.

How To Attract Students For SSC Coaching in India

SSC is one of the most popular competitive exams offering lucrative jobs in government sector. Every year SSC organizes these exams to recruit thousands of students and lakhs of students apply. 

The competition is high not only for the students but also for the SSC coaching. The education industry is growing and with every new session you will find a new competitor. Everyone is working hard and giving a cut throat competition to you.

Here are some  tried and tested tips to attract students for your SSC coaching in India instead of the cut throat competition

  • Offer some lucrative discounts and offers

If you want to attract a high number of students to your institute this truck may help you a lot. You can also run a referral program which will surely attract a high number of students.

  • Provide trial classes

There are some students who require a trial class to judge the institute, faculty and teaching methods. This is not only an opportunity for the students to judge but also for the institute to showcase their teaching skills and methods. You can offer 3 days or a week of trial classes.

  • Understand your competitor

With too much of competition in the industry it is very important to understand who are your competitors and what strategies are they offering to attract students to their institute. There are tools and techniques to map your competitor’s strategies. 

  • Upgrade your teaching style

It is very important to upgrade your teaching style and match up to the current time. Every batch of students are different. A good institute must be skilled in analysing  the student’s batch and inculcating proper teaching style that is According to the students. A one-on-one discussion with the students will help a lot in understanding and upgrading your teaching style.

  • Properly Use marketing tools and techniques

Mobile and Internet penetration has brought a lot of efficient marketing tools and techniques. To get ahead of your competitors, it is very important to understand the marketing techniques and use the latest tools required in the marketing these days. There are a lot of efficient software that will help you to attract students toward your SSC coaching institute.

  • Promote and advertise your institute

Promotion and advertisement is always a good strategy. The more you promote your SSC Institute, the more students will get to know your name and prone to enroll at your institute.

  • Hire the best faculty

This is very important and not to be neglected point of any institute. If you have the best faculty, you will never get out of fashion in the education industry.

These were some of the tips and tricks to attract students for SSC CGL institute in India. Do you have any more ideas to add to the list? Do mention in the comment section below. Keep growing!

5 Tips for online marketing of any coaching in India


Internet usage is growing worldwide every year and today it has become mandatory to have an online presence of your business. There are thousands of coaching websites ranking on the search engine. This brings the need of internet marketing in existence. It is important for you to do a proper internet marketing of your coaching site in order to get the proper traffic, revenue and growth.

Online marketing can boost your coaching revenue and take it to another level. There are several strategies that one should follow to grow their business. But, the strategies you are following must be right for you. What works for another business may not work for your coaching website. 

Here are 5 tips of online marketing specifically for coachings in India that may help in generating a good ROI:


1. Optimize your website properly

The first and foremost important thing is to optimize your coaching’s website completely. Make sure all the components like loading speed, images, meta tags, website content is up to mark. The website should be responsive and mobile friendly. A good website brings a lot of relevant traffic and helps in ranking on the first page of any search engine.


2. Target the right students

Once you have created the website it’s time to reach to the right audience.in case of a coaching website it is the students. Make sure you spread and share the website to relevant platform and groups. Add your coaching website’s link to all the study material you offer in your coaching. 

3. Write fresh and informative content

Sharing good, relevant and informative content is the key to online marketing. Your coaching website should have all the important information required by a student. You can add a frequently asked question section on your website. Write a detailed information about the batches and the coaching classes that you are offering.

Some of the important content a coaching website should have are the about us page, contact us, testimonials, schedules, programs offered.

4. Integrate social media to your website

Social media penetration is increasing constantly. You must have noticed that everyone around you uses Facebook, Instagram, Twitter, LinkedIn, Pinterest and many more. This means a social media presence of your coaching is mandatory. Moreover, social media is good to interact and understand your student’s query. hence it is recommended to create social media accounts and link all the accounts to your coaching website. 

5. Actively respond to the queries

Students like to interact and ask questions. Most of them do not enrol to a program until they are satisfied. Hence it is a good thing to add a query form on your coaching website and answer the queries actively when received. This will also help you in getting leads. Do not forget to take follow ups with the students.

Hope the above tips will help you in marketing your coaching website online. For any suggestions and feedback do write to us in the comment section. 

6 Ways To Rank Your Website On Google’s First Page

Ranking your website on search engine is very important in order o get potential leads and traffic. A well ranked website increases the authenticity of your business. Search engines are upgrading and has become smarter. Of course it has become a bit difficult but definitely not impossible. Right techniques and following the search engine guidelines will surely rank your website on the first page of any search page.

Here are some proven methods to rank your website on search engine result page and get some awesome results:

1. Create a user friendly website

Creating a user friendly website which has good and easy navigation is the most important thing for your business. Make sure all the important information is easily accessible to the people visiting your website. This will decrease the bounce rate of your website which is one of the important aspects of ranking your website on SERP.

2. Optimize the website speed

With lots of easily accessible sites on the internet, nobody would like to waste their time on a website which takes time in loading. Hence, optimizing the loading speed of the website is crucial. Poor loading speed of the website gives a negative impact to the search engine and may drop the ranking of your website.

3. Add some quality backlinks

Backlinks are the links on your website from another website. It enhances the authenticity of your website. While adding links to your website make sure that you are linking your website to a high-authority domain. This brings traffic to your website and improves the search engine ranking of your website.

4. Add quality content

Your website should have quality and informative content which gives proper information about your coaching. The language used in the web content should be easy to understand. And, not to miss including the focus keywords. Including focus keywords helps in ranking but make sure you do not over stuff the keywords.

5. Optimize your website for local search

With every update Google brings new way of browsing. Nowadays people prefer voice search over typing a query on search bar. So, it’s wise to add phrases on your website that matches the voice search too. You should also list your website on Google Businesses listing so that it becomes easier for users to proper information about your site.

6. Optimize the images of the website

Optimizing the website’s image helps in keeping the website loading speed high and enhances the website’s ranking on the Google image search. Make sure you add proper informational pictures on your website that could bring potential visitors.

Hope the above tips will help you in ranking your coaching website on Google’s search result and bring a lot of potential visitors to your website. If you have any other ideas to rank your website do share with us in the comment below and help us to increase our list.

How To Choose the Best Online Marketing Company in India

Online marketing has become important for any kind of business these days. To pick the best online marketing company for your coaching website is very confusing. A good company will give you good benefits, but a bad company can ruin the ranking and name.

To promote your coaching website on SERP have a look on some important steps while looking out for a digital marketing agency for your Coaching website

1.Do some background research

When you are looking for a digital marketing agency make sure you read all the reviews and go through the portfolio of the company. Try to contact some of the clients and ask the reviews. This will help you understand the weak and the good points of the company. Basis on the reviews you can decide whether to go with the company or not.

2. Convey your goals clearly

Once you have started interviewing the companies make sure you communicate clear goals of your campaign. This will be beneficial and time saving for both. Moreover, the company will be able to deliver quality work that is needed by you. On the other hand if you do not convey your clear goals you may waste your time and money without getting any results.

3. Company experience

It is very important to look at the kind of projects the company has delivered. If the company has delivered Coaching websites and worked on similar projects then surely you will get a good job. If the company has no prior experience in the industry you are in then it may provide you a bad result. So,it’s recommended to go for a company that has experience in your industry.

4. Demand full transparency from the company

Transparency is an important element that is often overlooked. When you are researching on any company ensure you know everything about the company. This includes the address, contact number etc. If you find anything missing or feel that company is hiding anything then you must surely not go for that company. Otherwise you may end up losing your money with getting any work.

5. Are they ranking on search engine?

Ask this question to yourself and find out the easy answer. If they can rank their website on the search engine well then they are surely good at this Marketing.

6. Try not to go for a cheap agency

Quality work needs time and consistency. One who works consistently will require a good money. Companies claiming rank 1 on search engine and asking less money may give you instant result but they might not give you constant result. Without proper work and following the google guidelines no company can rank your website which doesn’t get affect with Google’s algorithm update.

Hope the above points will help you in finding the best digital marketing agency that your coaching website needs and will give you quality results.